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European Accessibility Act: from 2025, new accessibility rules will impact websites, e-commerce platforms, and apps

What is the European Accessibility Act?

The European Accessibility Act (EAA) is a European directive set to officially take effect on June 28, 2025. Its primary goal is to ensure that digital products and services are accessible—usable even by people with disabilities—by establishing minimum standards and shared technical requirements across all EU member states.

Today, 1.3 billion people worldwide, representing 16% of the global population, live with a disability. In Europe, that number exceeds 100 million, and in Italy alone, it’s approximately 13 million (or 22% of the national population). For these individuals, navigating the web can become a real obstacle when websites, apps, and digital platforms are not designed to be accessible. Making your website usable by those who rely on assistive technologies—such as screen readers or alternative input devices—is not only best practice; it’s a true act of inclusion and a practical strategy to expand your reach.

It is precisely to foster a more inclusive and accessible digital environment that the European Union has introduced this new directive

Who is the EAA for?

The regulation applies to all private and public organizations with more than 10 employees or an annual turnover exceeding €2 million, that offer digital products or services within the European market.

What’s changing?

By June 28, 2025, websites, apps, e-commerce platforms, and digital content will be required to comply with specific accessibility standards, based on international guidelines such as the WCAG – Web Content Accessibility Guidelines.

What happens if you’re not compliant?

Starting in 2025, digital products and services that are not accessible may face serious consequences, including:

  • Removal from the market or take-down of websites and apps
  • Administrative fines of up to 5% of annual revenue for large corporations
  • Fines ranging from €2,500 to €40,000 for small and medium-sized enterprises (SMEs)

In Italy, the AgID (Agency for Digital Italy) will be the authority responsible for handling complaints submitted by users with disabilities and for initiating sanction procedures against non-compliant websites.

Digital accessibility: a legal requirement, but also a real opportunity

Investing in accessibility doesn’t just mean complying with regulations—it also means improving your online performance. According to a study by Semrush:

  • 73.4% of accessible websites saw an increase in organic traffic
  • 66.6% experienced a 50% growth in organic visits
  • 12% recorded an overall increase in average traffic

Moreover, the spending power of people with disabilities and their families exceeds $13 trillion globally. In Italy alone, this market represents more than €40 billion per year.

Dandicom is here to support you

We help businesses embrace this change by offering tailored solutions, strategic consulting, and the development of compliant and accessible e-commerce websites.

Want to know if your website is accessible?
Request a free consultation with our team.

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In compliance with EU Regulation 2016/679 and current regulations, we provide you with the following information regarding the processing and protection of your personal data.

Data Controller
The data controller is Dandicom S.r.l.s., located at Corso Vittorio Emanuele n.4, Civitanova Marche (MC). You can also reach us by calling 0733 1652791 or via email at info@dandicom.it.

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The data of the data subject will not be transferred to non-European countries. If, in the future, data needs to be transferred to non-European countries or international organizations, all provisions of Chapter V of EU Regulation 2016/679 will be followed to ensure an adequate level of protection.

Retention Period
The data you provide will be retained for no longer than 2 years from the last contact or active correspondence and, in any case, no longer than your possible request for deletion.

Data Subject Rights
You have the right to request access to your personal data, as well as its rectification, deletion, or restriction of processing from the data controller. You may also request a detailed specification of the processing and your rights at any time by contacting the Data Controller using the contact details provided at the beginning of this notice.

Right to Lodge a Complaint
If you believe that the processing of your personal data violates EU Regulation GDPR 2016/679, you have the right to file a complaint with the Data Protection Authority, using the contact details available on the official website: https://www.garanteprivacy.it/.

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