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Web Marketing & Advertising for E-Commerce: Dandicom’s Strategy for Gianluca Lignini

February 27, 2025

In an increasingly competitive market where digital dynamics are constantly evolving, a strong online presence is essential for reinforcing a brand’s positioning and unlocking new business opportunities. A well-structured e-commerce platform does more than complement a physical store it amplifies its potential, enabling brands to reach a wider audience.

This is why Dandicom has developed a tailored web marketing strategy for Gianluca Lignini, a refined fashion retailer based in the Marche region, renowned for its selection of high-quality designer brands. Our goal is to enhance brand awareness and drive sales, both in-store and online, through an integrated web marketing approach that includes:

consulenza e-commerce per migliorare le performance di acquisto online
Targeted digital advertising through Google Ads and social media campaigns
Strategic email marketing to maintain direct engagement with customers, build loyalty through personalized communication, and drive conversions with tailored promotions

By leveraging in-depth data analysis and continuous digital strategy optimization, the results achieved in 2024 compared to 2023 include:

📊 E-commerce revenue: over +10%
📩 Email marketing revenue: over +400%
💳 Average order value: over +20%

Thanks to this approach, Gianluca Lignini is strengthening its online presence, transforming digital traffic into tangible business value.

Looking to elevate your e-commerce? Fill out the form for a consultation today!

Tags: advertising Gianluca Lignini web marketing

NEWSLETTER INFORMATION NOTICE

In compliance with EU Regulation 2016/679 and current regulations, we provide you with the following information regarding the processing and protection of your personal data.

Data Controller
The data controller is Dandicom S.r.l.s., located at Corso Vittorio Emanuele n.4, Civitanova Marche (MC). You can also reach us by calling 0733 1652791 or via email at info@dandicom.it.

Purpose
The personal identification data collected from the data subject, a user of the website, is processed and used directly for the sending of newsletters and related subscription to a mailing list, including informational messages and commercial communications about future initiatives, announcements of services from the data controller, and messages related to its activities, as well as for related and instrumental purposes. Such processing is subject to your specific consent, and the provision of data is mandatory for the service to be provided.

Recipients
The collected data will not be disclosed, sold, or shared with third parties without your explicit consent, except for any limited communications necessary to fulfill the request.

Retention Period
The data you provide will be retained for no longer than 2 years from the last contact or active correspondence and, in any case, no longer than your possible request for deletion. Once the retention period has expired, all data will be destroyed or anonymized, in accordance with technical deletion and backup procedures.

Data Subject Rights
You have the right to request access to your personal data, as well as its rectification, deletion, or restriction of processing from the data controller. You may always request a complete specification of the processing and your rights by contacting the Data Controller using the contact details provided at the beginning of this notice.

Withdrawal of Consent
You may stop the processing covered by this notice at any time by notifying the Data Controller of your intentions. This will not affect any processing lawfully carried out up to that point.

Right to Lodge a Complaint
If you believe that the processing of your personal data violates EU Regulation GDPR 2016/679, you have the right to file a complaint with the Data Protection Authority, using the contact details available on the official website: https://www.garanteprivacy.it/.

CONTACT INFORMATION WEBSITE

In compliance with EU Regulation 2016/679 and current regulations, we provide you with the following information regarding the processing and protection of your personal data.

Data Controller
The data controller is Dandicom S.r.l.s., located at Corso Vittorio Emanuele n.4, Civitanova Marche (MC). You can also reach us by calling 0733 1652791 or via email at info@dandicom.it.

Purpose
The personal identification data collected from the user of the website is processed and used directly to respond to the user’s request for information related to the company’s activities or other customer inquiries. Additionally, it is processed for instrumental and/or complementary purposes, such as archiving and processing, in full compliance with the principles of fairness, lawfulness, and legal provisions.

Recipients
The collected data will not be disclosed, sold, or shared with third parties without your explicit consent, except for any limited communications necessary to fulfill your request.

Non-EU Data Transfer
The data of the data subject will not be transferred to non-European countries. If, in the future, data needs to be transferred to non-European countries or international organizations, all provisions of Chapter V of EU Regulation 2016/679 will be followed to ensure an adequate level of protection.

Retention Period
The data you provide will be retained for no longer than 2 years from the last contact or active correspondence and, in any case, no longer than your possible request for deletion.

Data Subject Rights
You have the right to request access to your personal data, as well as its rectification, deletion, or restriction of processing from the data controller. You may also request a detailed specification of the processing and your rights at any time by contacting the Data Controller using the contact details provided at the beginning of this notice.

Right to Lodge a Complaint
If you believe that the processing of your personal data violates EU Regulation GDPR 2016/679, you have the right to file a complaint with the Data Protection Authority, using the contact details available on the official website: https://www.garanteprivacy.it/.