Table of contents
Introduction
Five businesses, five distinct identities, one shared project: Natural Shopping Districts is an initiative promoted by the Marche Region to revitalize local businesses.
Taking part in the project were
The five featured businesses: food, fashion, leather goods, and lingerie
The project unfolds into a real experiential itinerary that crosses Civitanova Marche, Fabriano, Jesi, Tolentino, Chiaravalle, Porto San Giorgio and Sant’Elpidio a Mare. An opportunity to move between cities and towns in the Marche region, combining shopping with food and wine discoveries.
Arturo Mare is a seaside chalet restaurant on the southern promenade of Civitanova Marche. The atmosphere blends seamlessly with the cuisine: carefully crafted dishes offer authentic experiences, from leisurely lunches with a sea view to private events.
Officina Ristorante, also located in Civitanova, is a go-to destination for those seeking contemporary seafood cuisine in a refined yet welcoming setting.
Streni Pelletterie e Valigerie represents quality and artisanal tradition. With multiple locations across the Marche region, the company selects high-end Italian and international brands, placing great emphasis on material quality and customer service.
Star Look offers modern and versatile men’s and women’s fashion. Its stores provide a complete shopping experience, ranging from casual-chic styles to more sophisticated outfits.
Adamo ed Eva specializes in lingerie, underwear, sleepwear, and loungewear. With a broad range for both men and women, the brand is known for the quality of its garments and attentive service, combining comfort with elegance.
A free loyalty card for exclusive discounts across the Marche region
IAt the heart of the initiative is a free loyalty card, designed to offer exclusive discounts and promotions in participating stores.
A simple yet powerful idea, the card strengthens the connection between retailers and customers, fosters loyalty, and encourages people to explore the various store locations. It becomes a practical tool for supporting local shopping—making it more rewarding, convenient, and dynamic.
Dandicom and the digital promotion of Natural Shopping Districts
Dandicom was responsible for the digital communication strategy of the project, developing an integrated approach to present the diverse identities involved, enhance their online presence, and distribute the initiative across coordinated web and social media channels. Promotion spanned multiple platforms, with particular focus on the creation of tailored visual and written content and the development of a cohesive brand identity—one that could unify the project without compromising the uniqueness of each participant.
Exploring the Marche through Natural Shopping Districts
The Natural Shopping Districts initiative provided a concrete opportunity to rethink local commerce as a broader territorial experience.
It brought together different businesses with deep roots in the region and a shared desire to collaborate actively and meaningfully.
Within this framework, Dandicom acted as a connector, facilitating dialogue among companies from various sectors and helping shape a shared path that highlighted each of them individually. Coordinating messages, needs, and perspectives was not merely a communication task—it was a real process of collaborative design.
FAQ
“Centri Commerciali Naturali” (Natural Shopping Centers) is a project by the Marche Region that aims to give new momentum to local businesses by combining catering, fashion, and leather goods. The common goal is to enhance the identity of the Marche region and incentivize shopping and food and wine experiences within the territory.
Dandicom handled the digital communication, developing an integrated strategy across web and social channels. The role was to narrate the different realities in a unified way, strengthen their online presence, and facilitate co-planning among companies from different sectors.
The core of the initiative is a powerful, free fidelity card, designed to offer exclusive discounts at participating stores. The card strengthens the bond between customers and merchants and stimulates mobility among the different locations of the participating businesses in the Marche region.
The project involved five businesses rooted in the Marche region, spanning from seafood catering (Arturo Mare, Officina Ristorante) to fashion (Star Look, Adamo ed Eva) and quality leather goods (Streni). The itinerary crosses various cities and towns in the region.