{"id":28979,"date":"2026-10-30T10:00:37","date_gmt":"2026-10-30T10:00:37","guid":{"rendered":"https:\/\/www.dandicom.it\/non-categorizzato\/ai-marketing-videos-whats-changing-for-branded-content-with-youtube-and-ai\/"},"modified":"2026-10-30T20:46:56","modified_gmt":"2026-10-30T20:46:56","slug":"ai-marketing-videos-whats-changing-for-branded-content-with-youtube-and-ai","status":"publish","type":"post","link":"https:\/\/www.dandicom.it\/en\/news-en\/ai-marketing-videos-whats-changing-for-branded-content-with-youtube-and-ai\/","title":{"rendered":"AI marketing videos: what\u2019s changing for branded content with YouTube and AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28979\" class=\"elementor elementor-28979 elementor-28942\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa5ea52 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"fa5ea52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9db331b sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"9db331b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab8f8d9 elementor-toc--minimized-on-tablet sc_fly_static elementor-widget elementor-widget-table-of-contents\" data-id=\"ab8f8d9\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ab8f8d9\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ab8f8d9\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__ab8f8d9\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d71cc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"3d71cc1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02ef0d2 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"02ef0d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5412fd sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"d5412fd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-215f1de elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"215f1de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3be9419 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"3be9419\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c20d2db elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"c20d2db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4db47b6 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"4db47b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd504ce sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"fd504ce\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a72b602 elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"a72b602\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Introduction<\/h2><p>YouTube has published new data on the use of artificial intelligence in video creation, and the message is clear: AI is no longer a side issue for creators, companies and brands. According to a report by Social Media Today, the platform commissioned NRG to carry out a survey of nearly 700 people aged between 14 and 44 who had posted at least one video online in the last 12 months. <\/p><p>The most interesting aspect, for those working in marketing, is not just the adoption of AI tools. It is the way in which they are used: to be integrated into content, to create cinematic scenes, to transform visual ideas into more realistic images, and to imagine narrative worlds that would previously have been difficult or costly to produce. <\/p><p>For a business, however, the situation is different. If you manage a brand in the fashion, food, beverage, home, furniture or industrial sectors, AI video marketing cannot be seen as a shortcut to publishing more content. It must become a tool to be managed as part of a strategy for <a href=\"https:\/\/www.dandicom.it\/en\/services\/ai-for-marketing-and-communication\/\">AI in marketing and communications<\/a>, and for <a href=\"https:\/\/www.dandicom.it\/en\/services\/video\/\">corporate video production<\/a>.  <\/p><h2>YouTube\u2019s latest update on the use of AI in videos<\/h2><p>This development is not simply about a new format, but a change in behaviour. YouTube, as part of its Culture &#038; Trends series, has observed how creators are integrating generative AI tools into their creative processes to produce content that previously required different skills, timeframes and budgets. <\/p><p>Among the findings of the research, 61 per cent of people who have uploaded videos in the last 12 months said they were interested in using AI to insert themselves into video content. YouTube also reports that 72 per cent of the uploaders surveyed use AI on videos or images. <\/p><p>Another significant point is that, amongst those who have published videos generated or edited using AI, over two-thirds have included a representation of themselves in the content. We are therefore talking about a very personal, almost identity-defining, use of the technology: the individual becomes the protagonist, a character, a digital double, and the performer in imagined scenes and contexts. <\/p><p>This opens up obvious creative possibilities, but also raises some sensitive issues. Whilst for a creator, experimentation may remain confined to their personal style, for a brand, reputation, tone of voice, visual identity, authorisations, public perception and consistency with everything the company communicates all come into play. <\/p><h2>Why AI video marketing is of interest to brands<\/h2><p>AI video marketing is of interest to businesses because video remains one of the most effective ways to explain, engage, showcase products and build trust. The difference is that today, AI can be used at various stages of production, making the creation of content for different channels more efficient. <\/p><p>For a fashion brand, for example, AI can help to create visual settings that are consistent with a collection. For a food or beverage company, it can support the production of content that highlights occasions for consumption, seasonality, recipes and moments of conviviality. For an industrial company, it can make it easier to visualise processes, technologies or applications that are difficult to convey through traditional filming.  <\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28963 size-large\" src=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2026\/10\/voice-over-multilingua-video-ai-dandicom-1024x576.webp\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2026\/10\/voice-over-multilingua-video-ai-dandicom-1024x576.webp 1024w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2026\/10\/voice-over-multilingua-video-ai-dandicom-300x169.webp 300w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2026\/10\/voice-over-multilingua-video-ai-dandicom-768x432.webp 768w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2026\/10\/voice-over-multilingua-video-ai-dandicom-1536x864.webp 1536w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2026\/10\/voice-over-multilingua-video-ai-dandicom-370x208.webp 370w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2026\/10\/voice-over-multilingua-video-ai-dandicom-1290x725.webp 1290w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2026\/10\/voice-over-multilingua-video-ai-dandicom-840x473.webp 840w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2026\/10\/voice-over-multilingua-video-ai-dandicom-410x231.webp 410w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2026\/10\/voice-over-multilingua-video-ai-dandicom-270x152.webp 270w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2026\/10\/voice-over-multilingua-video-ai-dandicom.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p><h3>Faster content production<\/h3><p>The first thing that strikes you is the speed. This does not mean doing away with creative work, but rather reducing certain bottlenecks that often slow down campaigns, product launches, corporate content or sales force materials. With this in mind, AI can also integrate with broader <a href=\"https:\/\/www.dandicom.it\/en\/services\/ai-for-business-automation-and-customer-care\/\">business automation projects<\/a> when there is a need to streamline the relationship between content, data and internal processes.  <\/p><h3>Localisation and multilingual voice-overs<\/h3><p>Another interesting area is localisation. Many Italian companies sell abroad, take part in international trade fairs or have sales networks in several countries. AI can make it easier to adapt video content to different markets, but cultural sensitivity remains crucial here: an accurate translation is not enough if the message does not sound natural to the recipient.  <\/p><h3>Creative variations for social media and advertising<\/h3><p>AI marketing videos also prove useful when a campaign requires creative variations for different channels and audiences. It is one thing to publish a corporate video on a website; it is quite another to adapt the same concept for social media, advertising campaigns, newsletters or sales presentations. This is why video production today must work in tandem with <a href=\"https:\/\/www.dandicom.it\/en\/services\/ai-for-adv-campaigns\/\">AI-supported advertising campaigns<\/a>, without losing its identity.  <\/p><h2>Beyond automatic generators: the crux of brand quality<\/h2><p>The point is this: generating a video does not mean creating branded content. A generator may produce interesting images, but it does not, on its own, know the company\u2019s history, its positioning, the audience\u2019s sensibilities, the brand\u2019s implicit promises, or the competitive context in which that content will be viewed. <\/p><p>This is where creative direction comes into play. A furniture company, for example, cannot afford to use images that, whilst beautiful, are inconsistent with the materials, style, market segment or perception of the product. Similarly, a drinks brand must avoid content that looks spectacular but fails to convey the correct way to experience the product.  <\/p><p>Brand quality is all about the choices you make. Colours, pacing, photography, copy, tone of voice, casting, settings, narrative style: every element conveys something, even when it seems secondary. That is why AI works best when guided by sound <a href=\"https:\/\/www.dandicom.it\/servizi\/art-direction\/\">art direction<\/a> and a clear editorial vision.  <\/p><p>Over the past few years, we have seen companies increase their visibility when they have stopped treating content as individual outputs and have started to view it as part of a system. After 22 years in marketing and digital communications, this remains a core principle for us: technology moves fast, but a brand must be protected and built up over time. <\/p><h2>Opportunities and risks for Italian companies<\/h2><p>For Italian companies, the opportunities are very real. AI can help explain complex products more effectively, make technical content more accessible, create materials better suited to the various stages of the sales journey, and boost the brand\u2019s presence on digital channels. This can help raise brand awareness and support marketing and sales efforts.  <\/p><p>But the risks are just as real. An AI-generated video that hasn\u2019t been properly vetted may appear artificial, out of place, too similar to content we\u2019ve seen before or, in the worst-case scenario, ambiguous as to the veracity of what it shows. In B2B and high-value markets, trust is just as important as creativity.  <\/p><p>Then there is the issue of reputation. If you use avatars, faces, synthetic voices or visual reconstructions, the public must perceive transparency and consistency. It is not just a technical matter: it is a matter of the relationship between the company and people. A mistake may seem minor, but online it can quickly become a problem of perception.   <\/p><p>For this reason, alongside content creation, data analysis is essential. Understanding which content attracts attention, which is ignored, which strengthens the brand\u2019s positioning and which, on the other hand, muddles the message is part of the job. <a href=\"https:\/\/www.dandicom.it\/en\/services\/ai-for-data-analysis-and-insights\/\">AI solutions for data analysis and insights<\/a> can help the company make more informed decisions, without relying solely on the novelty effect.  <\/p><h2>When you need a specialist partner<\/h2><p>A specialist partner is needed when AI video marketing is no longer an experiment, but becomes an integral part of the company\u2019s actual communications. This happens when content needs to represent the brand to customers, distributors, investors, job applicants, business partners or established communities. <\/p><p>At this point, it is not enough simply to know which tool to use. You need to integrate strategy, creativity, video production, advertising, social media, SEO, digital PR and reputation management. This is where an agency can make a difference: not because it \u2018uses AI\u2019, but because it knows how to incorporate it into a communication strategy that must remain recognisable and credible.  <\/p><p>At Dandicom, we have been working for years with companies seeking long-term partnerships, rather than one-off projects. This enables us to understand the brand\u2019s tone, commercial priorities, seasonal patterns, internal constraints and growth ambitions. In this context, AI becomes an additional tool for enhancing quality, speed and visibility, without losing control.  <\/p><p>If you\u2019re considering how to integrate artificial intelligence into your company\u2019s video production, the key is not to start with the tool, but with the direction. We can discuss this together through an AI consultancy service for businesses, taking a practical and sustainable approach for your brand. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7964884 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"7964884\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce9a442 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"ce9a442\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bb63f1 sc_height_huge sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"3bb63f1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f8385f elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"0f8385f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd77419 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"fd77419\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8f8b89 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"b8f8b89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-baf613f elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"baf613f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afb9f55 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"afb9f55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e07b4fe sc_fly_static elementor-widget elementor-widget-accordion\" data-id=\"e07b4fe\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2351\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2351\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is the best AI for marketing?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2351\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2351\"><p>There is no single AI solution that is best for all businesses. The choice depends on marketing objectives, the channels used, the data available and the level of control required over the brand. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2352\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2352\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is the best AI for creating videos?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2352\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2352\"><p>The best AI for creating videos is one that aligns with a clear creative direction and the brand\u2019s requirements. For a company, visual quality, consistency, reliability and reputation management are key. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2353\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2353\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How can I create advertising videos using AI?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2353\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2353\"><p>For a business, creating advertising videos using AI is not just about generating images or voice-overs. A strategy is needed that links the message, the audience, the channel, the tone of voice and the communication objectives. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2354\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2354\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How can you make money from AI videos?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2354\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2354\"><p>For a brand, the value of AI-generated videos is not measured solely by the individual piece of content, but by their contribution to visibility, reputation and commercial support. The outcome depends on the overall strategy, not on the tool itself. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is the best AI for marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>There is no single AI solution that is best for all businesses. The choice depends on marketing objectives, the channels used, the data available and the level of control required over the brand. <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"What is the best AI for creating videos?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>The best AI for creating videos is one that aligns with a clear creative direction and the brand\\u2019s requirements. 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The outcome depends on the overall strategy, not on the tool itself. <\\\/p>\\n\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>New data from YouTube shows that artificial intelligence is becoming increasingly widespread in video production. For companies and brands, AI-driven video marketing offers new creative opportunities, from content production to localisation and advertising, but it requires strategy, creative direction and attention to reputation. <\/p>\n","protected":false},"author":3,"featured_media":28962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[215],"tags":[],"class_list":["post-28979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI marketing videos for businesses: YouTube data and opportunities<\/title>\n<meta name=\"description\" content=\"YouTube reveals how creators use AI in their videos. 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