{"id":27270,"date":"2025-12-18T15:33:07","date_gmt":"2025-12-18T15:33:07","guid":{"rendered":"https:\/\/www.dandicom.it\/non-categorizzato\/nobody-talking-about-your-company-or-brand-online-5-digital-pr-solutions-to-boost-your-online-visibility\/"},"modified":"2025-12-19T09:57:18","modified_gmt":"2025-12-19T09:57:18","slug":"business-digital-pr-online-visibility","status":"publish","type":"post","link":"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/","title":{"rendered":"Nobody talking about your company or brand online? 5 Digital PR solutions to boost your online visibility"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27270\" class=\"elementor elementor-27270 elementor-27225\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fca9527 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"fca9527\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df49897 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"df49897\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a579b30 elementor-toc--minimized-on-tablet sc_fly_static elementor-widget elementor-widget-table-of-contents\" data-id=\"a579b30\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__a579b30\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__a579b30\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__a579b30\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15a0a02 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"15a0a02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb62059 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"bb62059\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32b5933 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"32b5933\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32d54ca0 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"32d54ca0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45bdcdb1 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"45bdcdb1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd3ded6 elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"dd3ded6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Introduction<\/h2><p>You open Google and type in your company or brand name. It\u2019s just you: your website, your social media. No one else. Zero articles, zero mentions, zero reviews. The only voice talking about you, is you.<br>You\u2019ve invested in quality, innovation, and digital presence. Your team is excellent, the product meets market needs, your service is competitive, and your website is polished. Yet, when you search for mentions of your product, service, or business online, you find a void. Journalists, bloggers, industry influencers: no one names your company, no one reviews your product, no one mentions your brand.     <\/p><p>t isn\u2019t bad luck. It\u2019s a <a href=\"https:\/\/www.dandicom.it\/servizi\/digital-pr\/\">Digital PR<\/a> strategy problem.<br>Media invisibility blocks brand awareness and, consequently, growth. Without external conversation, you cannot build authority. And without authority, you remain off the radar of the decision-makers who matter: those looking for solutions, products, and services like yours\u2014but who simply can&#8217;t find you. Because nobody is talking about you.   <\/p><p><strong>According to 2024 research by the Content Marketing Institute, 76% of B2B and B2C companies consider Digital PR the most effective channel for building online credibility.<\/strong> Yet, most businesses continue to make the same mistakes that keep them invisible.<\/p><p>This article reveals the 3 mistakes companies make and how Digital PR transforms silence into visibility that generates business.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27247 size-full\" src=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr4.png\" alt=\"\" width=\"1800\" height=\"900\" srcset=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr4.png 1800w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr4-300x150.png 300w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr4-1024x512.png 1024w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr4-768x384.png 768w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr4-1536x768.png 1536w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr4-370x185.png 370w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr4-840x420.png 840w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr4-410x205.png 410w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/p><h2>The 3 mistakes that make companies and brands invisible online (and how to fix them)<\/h2><p>Feeling ignored by the digital market is frustrating, especially when you know your worth. Often, this invisibility isn&#8217;t due to bad luck, but to the absence of a strategy or specific strategic missteps.<\/p><p>From &#8220;Self-Referential&#8221; to &#8220;Strategic Storytelling&#8221;<br>Your website and communication channels likely focus exclusively on your offer: technical product features, service specs, price lists, and corporate values.<\/p><p>What gets neglected is why you exist in the market, the concrete problem you solve, and the tangible value you generate for your clients. In today&#8217;s media landscape, a product spec sheet is not news. Journalists, influencers, and bloggers are looking for impactful stories, concrete innovations, and solutions to real-world problems. <\/p><p>Talking solely about yourself provides no narrative hook to start a qualified conversation about your brand.<\/p><p>From &#8220;Passive Waiting&#8221; to &#8220;Proactive Strategy&#8221;<br>Waiting to be noticed is an ineffective, passive strategy, whether for a company, a product, or a brand. True visibility is built through Digital PR, which is proactive and targeted. It relies on building valuable relationships, crafted storytelling, and strategically distributing content to the right people at the right time.<br>Insight: In our experience, companies that wait passively take 3-5 years to achieve the visibility that a proactive strategy can generate in just 6-12 months.<\/p><p>From &#8220;Visibility at all costs&#8221; to &#8220;Strategic mentions that convert&#8221;<br>The opposite of waiting is the rush to get results by chasing mentions anywhere, on any portal, just to be &#8220;talked about.&#8221; This approach leads to &#8220;noisy,&#8221; diluted coverage, often on channels misaligned with your target audience or the reputation you want to build. <\/p><p>At Dandicom, we believe attention to detail is vital. An irrelevant mention not only fails to bring in clients but damages the perception of your brand&#8217;s quality. <br>News about your brand, product, or company must appear in a context that:<\/p><ul><li><strong>Validates your authority<\/strong> in the sector.<\/li><li><strong>Reaches your specific target<\/strong> (decision-makers, buyers, end-users).<\/li><li><strong>Guides a qualified visitor<\/strong> to you, not just a casual browser.<\/li><\/ul><p><strong>For B2B companies<\/strong>: It is better to have one mention in a vertical publication read by 5,000 decision-makers than 10 articles on generalist portals read by 50,000 people who are off-target.<\/p><p><strong>Quality, not quantity. Relevance, not noise. <\/strong><\/p><h2>How we build visibility for companies, brands, and products (and turn it into qualified leads) <\/h2><p>Effective Digital PR follows a precise, methodical process.<\/p><p><strong>Here is our 5-step process:<\/strong><\/p><ol><li> <strong>Reputation and Positioning Analysis <\/strong><br>We use specialized tools to see what is being said about you online: searching your company, brand, and product names on Google, industry outlets, blogs, and forums. We identify the gap between where you should be and where you currently are.<\/li><li> <strong>Defining Strategy and Objectives Together<\/strong><br>We start with your concrete goals: Increase brand awareness? Improve online reputation? Drive qualified traffic? Position yourself as an industry leader?   <p>We extract newsworthy content from your company history. Not product features, but problems solved, concrete innovations, and distinctive approaches\u2014the things that genuinely interest journalists and bloggers in your sector. <\/p><\/li><li><strong> Activating our Media Relations and PR Network<\/strong><\/li><\/ol><p>We identify the publications, blogs, and authoritative voices that matter to your specific market. Not generalist portals, but vertical publications where your target actually operates. <\/p><p>We leverage a crucial asset: our contact database built over 20 years. Direct relationships with journalists, opinion leaders, content creators, and influencers. We don\u2019t start from scratch; we activate consolidated connections to speed up the process and increase publication success rates.  <\/p><ol start=\"4\"><li> <strong>Targeted Media Distribution and Product Positionin<\/strong><br>Every mention is designed to drive qualified traffic to your site and generate backlinks that improve <a href=\"https:\/\/www.dandicom.it\/servizi\/seo\/\">SEO<\/a> positioning and authority<\/li><li> <strong>Tracking \u2013 Optimization \u2013 Results<\/strong><br>We track every placement end to end: backlinks earned, referral traffic to the website, <a href=\"https:\/\/www.dandicom.it\/servizi\/seo\/\">SEO<\/a> ranking improvements, and leads generated. We optimize the strategy based on real performance data\u2014not impressions.<\/li><\/ol><p><strong>The results you get:<\/strong><br>&#8211; Mentions in authoritative sector publications and blogs.<br>&#8211; Quality backlinks that improve organic ranking.<br>&#8211; Qualified referral traffic to your site.<br>&#8211; Increased brand awareness and perceived authority.<br>&#8211; Conversion of visitors into concrete commercial contacts.<\/p><p><strong>The difference between being invisible and being recognized in your sector is built with a strategic plan.<\/strong><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27243 size-full\" src=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr2.png\" alt=\"\" width=\"1800\" height=\"900\" srcset=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr2.png 1800w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr2-300x150.png 300w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr2-1024x512.png 1024w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr2-768x384.png 768w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr2-1536x768.png 1536w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr2-370x185.png 370w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr2-840x420.png 840w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr2-410x205.png 410w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/p><h2>How we turn online Invisibility into Business<\/h2><p>With 20 years of experience in digital strategy, we deliver a <a href=\"https:\/\/www.dandicom.it\/servizi\/digital-pr\/\">Digital PR<\/a> service built around your commercial goals\u2014focused on measurable, real-world outcomes. We don\u2019t offer one-size-fits-all packages: we analyze your company story and brand value proposition to define the angle that makes the media want to talk about you. Our process is designed to build targeted relationships that do more than increase visibility\u2014ensuring every mention helps convert qualified visitors into tangible leads.<\/p><p><strong>How do you turn silence into commercial growth? By changing your approach. <\/strong><\/p><p>For us at <strong>Dandicom<\/strong>, <a href=\"https:\/\/www.dandicom.it\/servizi\/digital-pr\/\">Digital PR <\/a>isn&#8217;t about mass-emailing press releases. It is the heart of our mission: being a <strong>strategic partner for corporate digital growth<\/strong>. We don&#8217;t sell &#8220;visibility&#8221;; we build &#8220;authority&#8221; that generates business, and we\u2019ve been doing it for 20 years.<\/p><p><strong>Fill out the <a href=\"https:\/\/www.dandicom.it\/en\/contact-us\/\">form<\/a> to request a free strategic consultation.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c487aa5 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"c487aa5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2b50b8 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"e2b50b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2354640 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"2354640\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-864125e elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"864125e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea56f9b sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"ea56f9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1348f3 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"f1348f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-428bceb elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"428bceb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-894c339 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"894c339\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37dfeff sc_fly_static elementor-widget elementor-widget-accordion\" data-id=\"37dfeff\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5851\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-5851\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How long does it take for Digital PR to show results?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5851\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-5851\"><p>Initial results (publications and backlinks) appear within 60-90 days. The impact on organic traffic and brand awareness consolidates over the following 6-12 months. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5852\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-5852\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How much does a Digital PR service cost?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5852\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-5852\"><p>It depends on your objectives and sector. Request a consultation for a personalized quote. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5853\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-5853\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How do you measure Digital PR effectiveness?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5853\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-5853\"><p>We track mentions, generated backlinks, referral traffic, SEO positioning, and leads acquired. Every activity is monitored and detailed in monthly reports. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5854\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-5854\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Does Digital PR work for B2B companies?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5854\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-5854\"><p>Yes. B2B companies benefit even more from external credibility. Decision-makers and buyers seek authoritative suppliers: mentions in industry publications accelerate the decision-making process.  <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5855\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-5855\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Is Digital PR only for large corporations or also for single products\/brands?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5855\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-5855\"><p>Digital PR is effective at all levels: from the corporate entity building reputation to a single product needing visibility to boost sales. The strategy changes based on the goal, but the method remains the same: building relationships with the right media and creating newsworthy content. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If searching your brand on Google shows only your website and social profiles, you\u2019re missing a Digital PR strategy. This piece outlines the three common mistakes that keep companies and products invisible, plus a five-step process to earn authoritative mentions, high-quality backlinks, and trackable inbound leads\u2014with early results typically within 60\u201390 days. <\/p>\n","protected":false},"author":3,"featured_media":27242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[215],"tags":[],"class_list":["post-27270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital PR for Companies: How to increase your Online Visibility<\/title>\n<meta name=\"description\" content=\"No online mentions? 3 mistakes and 5 Digital PR actions for businesses\u2014earn media coverage, quality backlinks, and leads with Dandicom\u2019s method.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nobody talking about your company or brand online? 5 Digital PR solutions to boost your online visibility\" \/>\n<meta property=\"og:description\" content=\"No online mentions? 3 mistakes and 5 Digital PR actions for businesses\u2014earn media coverage, quality backlinks, and leads with Dandicom\u2019s method.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/\" \/>\n<meta property=\"og:site_name\" content=\"Dandicom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dandicom.it\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-18T15:33:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-19T09:57:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paolo Carlocchia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paolo Carlocchia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/\"},\"author\":{\"name\":\"Paolo Carlocchia\",\"@id\":\"https:\/\/www.dandicom.it\/en\/#\/schema\/person\/f67c45807541fbf9d753c36c1c9f7c7b\"},\"headline\":\"Nobody talking about your company or brand online? 5 Digital PR solutions to boost your online visibility\",\"datePublished\":\"2025-12-18T15:33:07+00:00\",\"dateModified\":\"2025-12-19T09:57:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/\"},\"wordCount\":1261,\"publisher\":{\"@id\":\"https:\/\/www.dandicom.it\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/\",\"url\":\"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/\",\"name\":\"Digital PR for Companies: How to increase your Online Visibility\",\"isPartOf\":{\"@id\":\"https:\/\/www.dandicom.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr.png\",\"datePublished\":\"2025-12-18T15:33:07+00:00\",\"dateModified\":\"2025-12-19T09:57:18+00:00\",\"description\":\"No online mentions? 3 mistakes and 5 Digital PR actions for businesses\u2014earn media coverage, quality backlinks, and leads with Dandicom\u2019s method.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/#primaryimage\",\"url\":\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr.png\",\"contentUrl\":\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr.png\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dandicom.it\/en\/dandicom-digital-innovation-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nobody talking about your company or brand online? 5 Digital PR solutions to boost your online visibility\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dandicom.it\/en\/#website\",\"url\":\"https:\/\/www.dandicom.it\/en\/\",\"name\":\"Dandicom\",\"description\":\"Digital Innovation\",\"publisher\":{\"@id\":\"https:\/\/www.dandicom.it\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dandicom.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dandicom.it\/en\/#organization\",\"name\":\"Dandicom Digital Innovation\",\"url\":\"https:\/\/www.dandicom.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dandicom.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2023\/02\/dandicom-animated.gif\",\"contentUrl\":\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2023\/02\/dandicom-animated.gif\",\"width\":200,\"height\":150,\"caption\":\"Dandicom Digital Innovation\"},\"image\":{\"@id\":\"https:\/\/www.dandicom.it\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dandicom.it\/\",\"https:\/\/www.instagram.com\/dandicom.it\/\",\"https:\/\/www.linkedin.com\/company\/dandicom\/\",\"https:\/\/www.tiktok.com\/@dandicom.it\"],\"email\":\"info@dandicom.it\",\"telephone\":\"07331581891\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dandicom.it\/en\/#\/schema\/person\/f67c45807541fbf9d753c36c1c9f7c7b\",\"name\":\"Paolo Carlocchia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dandicom.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bd5550ab5c5978146979fe1e0a69d99beb849e7cf73676a9318cedad80b70901?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bd5550ab5c5978146979fe1e0a69d99beb849e7cf73676a9318cedad80b70901?s=96&d=mm&r=g\",\"caption\":\"Paolo Carlocchia\"},\"description\":\"Paolo Carlocchia \u00e8 CEO e Founder di DANDICOM Digital Innovation, agenzia specializzata in strategie di comunicazione digitale. La sua mission \u00e8 trasformare le sfide del mercato in opportunit\u00e0 di successo per brand, imprenditori e professionisti. La sua expertise si concentra sulla progettazione di ecosistemi digitali integrati, con un focus specifico su Digital Strategy, SEO e Performance Marketing. L'approccio di Paolo, sempre orientato ai dati e ai risultati misurabili, \u00e8 il motore strategico che guida ogni progetto di DANDICOM verso l'ottimizzazione delle conversioni e la massima visibilit\u00e0 online.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/paolo-carlocchia-70b29823\/\"],\"knowsAbout\":[\"Strategie Digitali\",\"Performance Marketing\",\"SEO & SEM\",\"Sviluppo E-commerce\",\"Lead Generation\",\"Ottimizzazione delle Conversioni (CRO)\",\"Consulenza\"],\"knowsLanguage\":[\"italiano\",\"inglese\",\"spagnolo\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Digital PR for Companies: How to increase your Online Visibility","description":"No online mentions? 3 mistakes and 5 Digital PR actions for businesses\u2014earn media coverage, quality backlinks, and leads with Dandicom\u2019s method.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/","og_locale":"en_US","og_type":"article","og_title":"Nobody talking about your company or brand online? 5 Digital PR solutions to boost your online visibility","og_description":"No online mentions? 3 mistakes and 5 Digital PR actions for businesses\u2014earn media coverage, quality backlinks, and leads with Dandicom\u2019s method.","og_url":"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/","og_site_name":"Dandicom","article_publisher":"https:\/\/www.facebook.com\/dandicom.it\/","article_published_time":"2025-12-18T15:33:07+00:00","article_modified_time":"2025-12-19T09:57:18+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr.png","type":"image\/png"}],"author":"Paolo Carlocchia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Paolo Carlocchia","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/#article","isPartOf":{"@id":"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/"},"author":{"name":"Paolo Carlocchia","@id":"https:\/\/www.dandicom.it\/en\/#\/schema\/person\/f67c45807541fbf9d753c36c1c9f7c7b"},"headline":"Nobody talking about your company or brand online? 5 Digital PR solutions to boost your online visibility","datePublished":"2025-12-18T15:33:07+00:00","dateModified":"2025-12-19T09:57:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/"},"wordCount":1261,"publisher":{"@id":"https:\/\/www.dandicom.it\/en\/#organization"},"image":{"@id":"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr.png","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/","url":"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/","name":"Digital PR for Companies: How to increase your Online Visibility","isPartOf":{"@id":"https:\/\/www.dandicom.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/#primaryimage"},"image":{"@id":"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr.png","datePublished":"2025-12-18T15:33:07+00:00","dateModified":"2025-12-19T09:57:18+00:00","description":"No online mentions? 3 mistakes and 5 Digital PR actions for businesses\u2014earn media coverage, quality backlinks, and leads with Dandicom\u2019s method.","breadcrumb":{"@id":"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/#primaryimage","url":"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr.png","contentUrl":"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/12\/Dandicom-servizi-digital-pr.png","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/www.dandicom.it\/en\/news-en\/business-digital-pr-online-visibility\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dandicom.it\/en\/dandicom-digital-innovation-en\/"},{"@type":"ListItem","position":2,"name":"Nobody talking about your company or brand online? 5 Digital PR solutions to boost your online visibility"}]},{"@type":"WebSite","@id":"https:\/\/www.dandicom.it\/en\/#website","url":"https:\/\/www.dandicom.it\/en\/","name":"Dandicom","description":"Digital Innovation","publisher":{"@id":"https:\/\/www.dandicom.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dandicom.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dandicom.it\/en\/#organization","name":"Dandicom Digital Innovation","url":"https:\/\/www.dandicom.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dandicom.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.dandicom.it\/wp-content\/uploads\/2023\/02\/dandicom-animated.gif","contentUrl":"https:\/\/www.dandicom.it\/wp-content\/uploads\/2023\/02\/dandicom-animated.gif","width":200,"height":150,"caption":"Dandicom Digital Innovation"},"image":{"@id":"https:\/\/www.dandicom.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dandicom.it\/","https:\/\/www.instagram.com\/dandicom.it\/","https:\/\/www.linkedin.com\/company\/dandicom\/","https:\/\/www.tiktok.com\/@dandicom.it"],"email":"info@dandicom.it","telephone":"07331581891"},{"@type":"Person","@id":"https:\/\/www.dandicom.it\/en\/#\/schema\/person\/f67c45807541fbf9d753c36c1c9f7c7b","name":"Paolo Carlocchia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dandicom.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bd5550ab5c5978146979fe1e0a69d99beb849e7cf73676a9318cedad80b70901?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bd5550ab5c5978146979fe1e0a69d99beb849e7cf73676a9318cedad80b70901?s=96&d=mm&r=g","caption":"Paolo Carlocchia"},"description":"Paolo Carlocchia \u00e8 CEO e Founder di DANDICOM Digital Innovation, agenzia specializzata in strategie di comunicazione digitale. La sua mission \u00e8 trasformare le sfide del mercato in opportunit\u00e0 di successo per brand, imprenditori e professionisti. La sua expertise si concentra sulla progettazione di ecosistemi digitali integrati, con un focus specifico su Digital Strategy, SEO e Performance Marketing. L'approccio di Paolo, sempre orientato ai dati e ai risultati misurabili, \u00e8 il motore strategico che guida ogni progetto di DANDICOM verso l'ottimizzazione delle conversioni e la massima visibilit\u00e0 online.","sameAs":["https:\/\/www.linkedin.com\/in\/paolo-carlocchia-70b29823\/"],"knowsAbout":["Strategie Digitali","Performance Marketing","SEO & SEM","Sviluppo E-commerce","Lead Generation","Ottimizzazione delle Conversioni (CRO)","Consulenza"],"knowsLanguage":["italiano","inglese","spagnolo"]}]}},"_links":{"self":[{"href":"https:\/\/www.dandicom.it\/en\/wp-json\/wp\/v2\/posts\/27270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dandicom.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dandicom.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dandicom.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dandicom.it\/en\/wp-json\/wp\/v2\/comments?post=27270"}],"version-history":[{"count":0,"href":"https:\/\/www.dandicom.it\/en\/wp-json\/wp\/v2\/posts\/27270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dandicom.it\/en\/wp-json\/wp\/v2\/media\/27242"}],"wp:attachment":[{"href":"https:\/\/www.dandicom.it\/en\/wp-json\/wp\/v2\/media?parent=27270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dandicom.it\/en\/wp-json\/wp\/v2\/categories?post=27270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dandicom.it\/en\/wp-json\/wp\/v2\/tags?post=27270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}