{"id":26206,"date":"2025-07-24T11:45:27","date_gmt":"2025-07-24T11:45:27","guid":{"rendered":"https:\/\/www.dandicom.it\/non-categorizzato\/dandicom-for-arturo-mare-officina-streni-star-look-and-adamo-ed-eva-a-digital-communication-project-to-promote-local-businesses-in-the-marche-region\/"},"modified":"2025-12-19T09:05:56","modified_gmt":"2025-12-19T09:05:56","slug":"dandicom-for-arturo-mare-officina-streni-star-look-and-adamo-ed-eva-a-digital-communication-project-to-promote-local-businesses-in-the-marche-region","status":"publish","type":"post","link":"https:\/\/www.dandicom.it\/en\/news-en\/dandicom-for-arturo-mare-officina-streni-star-look-and-adamo-ed-eva-a-digital-communication-project-to-promote-local-businesses-in-the-marche-region\/","title":{"rendered":"Dandicom for Arturo Mare, Officina, Streni, Star Look and Adamo ed Eva: a digital communication project to promote local businesses in the Marche region"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26206\" class=\"elementor elementor-26206 elementor-26171\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab7a916 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"ab7a916\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7bc1dd sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"f7bc1dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da0c230 elementor-toc--minimized-on-tablet sc_fly_static elementor-widget elementor-widget-table-of-contents\" data-id=\"da0c230\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__da0c230\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__da0c230\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__da0c230\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4300b16 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"4300b16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf5a968 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"cf5a968\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9535ee sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"f9535ee\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32d54ca0 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"32d54ca0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45bdcdb1 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"45bdcdb1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd3ded6 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"dd3ded6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Introduction<\/h2><p>Five businesses, five distinct identities, one shared project: <strong>Natural Shopping Districts<\/strong> is an initiative promoted by the Marche Region to revitalize local businesses.<br>Taking part in the project were <g id=\"gid_1\">Arturo Mare,<\/g> <g id=\"gid_2\">Officina Ristorante,<\/g> <g id=\"gid_3\">Streni Pelletterie e Valigerie<\/g>, <g id=\"gid_4\">Star Look,<\/g> and <g id=\"gid_5\">Adamo ed Eva<\/g>\u2014all well-established companies operating in different sectors and united by a common goal: to enhance the identity of the Marche region, including through digital tools.  <\/p><h2>The five featured businesses: food, fashion, leather goods, and lingerie<\/h2><p>The project unfolds into a real experiential itinerary that crosses C<strong data-start=\"1528\" data-end=\"1608\">ivitanova Marche, Fabriano, Jesi, Tolentino, Chiaravalle, Porto San Giorgio <\/strong>and <strong data-start=\"1611\" data-end=\"1634\">Sant&#8217;Elpidio a Mare<\/strong>. An opportunity to move between cities and towns in the Marche region, combining <strong>shopping with food and wine discoveries.<\/strong><\/p><p data-start=\"1967\" data-end=\"2340\"><strong data-start=\"1967\" data-end=\"1982\">Arturo Mare<\/strong> is a seaside chalet restaurant on the southern promenade of Civitanova Marche. The atmosphere blends seamlessly with the cuisine: carefully crafted dishes offer authentic experiences, from leisurely lunches with a sea view to private events. <\/p><p><strong>Officina Ristorante,<\/strong> also located in Civitanova, is a go-to destination for those seeking contemporary seafood cuisine in a refined yet welcoming setting.<\/p><p data-start=\"2594\" data-end=\"2856\"><strong data-start=\"2594\" data-end=\"2628\">Streni Pelletterie e Valigerie<\/strong> represents quality and artisanal tradition. With multiple locations across the Marche region, the company selects high-end Italian and international brands, placing great emphasis on material quality and customer service. <\/p><p data-start=\"2858\" data-end=\"3074\"><strong data-start=\"2858\" data-end=\"2871\">Star Look <\/strong>offers modern and versatile men\u2019s and women\u2019s fashion. Its stores provide a complete shopping experience, ranging from casual-chic styles to more sophisticated outfits. <\/p><p data-start=\"3076\" data-end=\"3320\"><strong data-start=\"3076\" data-end=\"3092\">Adamo ed Eva<\/strong> specializes in lingerie, underwear, sleepwear, and loungewear. With a broad range for both men and women, the brand is known for the quality of its garments and attentive service, combining comfort with elegance. <\/p><p><div id='gallery-1' class='gallery galleryid-26206 gallery-columns-5 gallery-size-trx_addons-thumb-portrait'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.dandicom.it\/en\/arturo-mare-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"493\" src=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/arturo-mare-370x493.jpg\" class=\"attachment-trx_addons-thumb-portrait size-trx_addons-thumb-portrait\" alt=\"\" srcset=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/arturo-mare-370x493.jpg 370w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/arturo-mare-225x300.jpg 225w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/arturo-mare-768x1024.jpg 768w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/arturo-mare-1152x1536.jpg 1152w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/arturo-mare-1536x2048.jpg 1536w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/arturo-mare-840x1120.jpg 840w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/arturo-mare-410x547.jpg 410w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/arturo-mare-scaled.jpg 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 370px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.dandicom.it\/en\/officina-ristorante-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"493\" src=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/officina-ristorante-370x493.jpg\" class=\"attachment-trx_addons-thumb-portrait size-trx_addons-thumb-portrait\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.dandicom.it\/en\/streni-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"493\" src=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/streni-370x493.jpg\" class=\"attachment-trx_addons-thumb-portrait size-trx_addons-thumb-portrait\" alt=\"\" srcset=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/streni-370x493.jpg 370w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/streni-225x300.jpg 225w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/streni-768x1024.jpg 768w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/streni-1152x1536.jpg 1152w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/streni-1536x2048.jpg 1536w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/streni-840x1120.jpg 840w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/streni-410x547.jpg 410w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/streni-scaled.jpg 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 370px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.dandicom.it\/en\/star-look-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"493\" src=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/star-look-370x493.jpg\" class=\"attachment-trx_addons-thumb-portrait size-trx_addons-thumb-portrait\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.dandicom.it\/en\/adamo-ed-eva-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"493\" src=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/adamo-ed-eva-370x493.jpg\" class=\"attachment-trx_addons-thumb-portrait size-trx_addons-thumb-portrait\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n<\/p><h2>A free loyalty card for exclusive discounts across the Marche region<\/h2><p>IAt the heart of the initiative is a <strong>free loyalty card<\/strong>, designed to offer exclusive discounts and promotions in participating stores.<br>A simple yet powerful idea, the card <strong>strengthens the connection between retailers and customers<\/strong>, fosters loyalty, and encourages people to explore the various store locations. It becomes a practical tool for supporting local shopping\u2014making it more rewarding, convenient, and dynamic. <\/p><h2>Dandicom and the digital promotion of Natural Shopping Districts<\/h2><p>Dandicom was responsible for the <strong>digital communication strategy of the project<\/strong>, developing an integrated approach to present the diverse identities involved, enhance their online presence, and distribute the initiative across <strong>coordinated web and social media channels<\/strong>. Promotion spanned multiple platforms, with particular focus on the creation of <strong>tailored visual and written content<\/strong> and the development of a cohesive brand identity\u2014one that could unify the project without compromising the uniqueness of each participant.<\/p><h2>Exploring the Marche through Natural Shopping Districts<\/h2><p>The Natural Shopping Districts initiative provided a concrete opportunity to rethink local commerce as a broader territorial experience.<br>It brought together different businesses with deep roots in the region and a shared desire to collaborate actively and meaningfully. <\/p><p>Within this framework, <strong>Dandicom acted as a connector,<\/strong> facilitating dialogue among companies from various sectors and helping shape a shared path that highlighted each of them individually. Coordinating messages, needs, and perspectives was not merely a communication task\u2014it was a real process of collaborative design. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e02eea elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"3e02eea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b97a426 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"b97a426\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ef8b19 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"4ef8b19\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0410153 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"0410153\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c1b6ff sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"3c1b6ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f846c6 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"0f846c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b18f22 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"3b18f22\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e911fce sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"e911fce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0932ffb sc_fly_static elementor-widget elementor-widget-accordion\" data-id=\"0932ffb\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9641\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-9641\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is the \"Natural Shopping Centers\" initiative and what is its objective?<br><br><\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9641\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-9641\"><p>&#8220;Centri Commerciali Naturali&#8221; (Natural Shopping Centers) is a project by the Marche Region that aims to give new momentum to local businesses by combining catering, fashion, and leather goods. The common goal is to enhance the identity of the Marche region and incentivize shopping and food and wine experiences within the territory. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9642\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-9642\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What was Dandicom's role in the digital promotion of local businesses?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9642\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-9642\"><p>Dandicom handled the digital communication, developing an integrated strategy across web and social channels. The role was to narrate the different realities in a unified way, strengthen their online presence, and facilitate co-planning among companies from different sectors.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9643\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-9643\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is the main tool used to encourage customer loyalty in the project?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9643\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-9643\"><p>The core of the initiative is a powerful, free fidelity card, designed to offer exclusive discounts at participating stores. The card strengthens the bond between customers and merchants and stimulates mobility among the different locations of the participating businesses in the Marche region. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9644\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-9644\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What types of local businesses and sectors were involved in the experiential itinerary?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9644\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-9644\"><p>The project involved five businesses rooted in the Marche region, spanning from seafood catering (Arturo Mare, Officina Ristorante) to fashion (Star Look, Adamo ed Eva) and quality leather goods (Streni). The itinerary crosses various cities and towns in the region. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u201cNatural Shopping Districts\u201d is a Regione Marche initiative designed to strengthen local businesses through digital tools and customer loyalty. Five Marche-based brands take part: Arturo Mare and Officina Ristorante (seafood dining in Civitanova Marche), Streni Pelletterie e Valigerie (artisan leather goods), Star Look (men\u2019s and women\u2019s fashion), and Adamo ed Eva (lingerie and intimates). The project unfolds as an experiential itinerary across Civitanova Marche, Fabriano, Jesi, Tolentino, Chiaravalle, Porto San Giorgio, and Sant\u2019Elpidio a Mare\u2014blending shopping with food-and-wine discovery. At the heart of the initiative is a free loyalty card offering exclusive discounts at participating stores, encouraging people to shop local. Dandicom led the digital communications with an integrated web-and-social strategy, building tailored content and a cohesive brand identity for the entire project.    <\/p>\n","protected":false},"author":3,"featured_media":26196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[215],"tags":[],"class_list":["post-26206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Natural Shopping Districts Marche \u2013 The Dandicom Project<\/title>\n<meta name=\"description\" content=\"Natural Shopping Districts in Marche: Dandicom promotes 5 local businesses with digital communications and a free loyalty card. 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