{"id":26145,"date":"2025-07-22T09:16:54","date_gmt":"2025-07-22T09:16:54","guid":{"rendered":"https:\/\/www.dandicom.it\/non-categorizzato\/roberto-carlocchia-and-ica-coatings-art-exhibition-in-civitanova-marchedandicoms-digital-promotion-for-the-event\/"},"modified":"2025-12-19T08:55:42","modified_gmt":"2025-12-19T08:55:42","slug":"roberto-carlocchia-and-ica-coatings-art-exhibition-in-civitanova-marchedandicoms-digital-promotion-for-the-event","status":"publish","type":"post","link":"https:\/\/www.dandicom.it\/en\/news-en\/roberto-carlocchia-and-ica-coatings-art-exhibition-in-civitanova-marchedandicoms-digital-promotion-for-the-event\/","title":{"rendered":"Roberto Carlocchia and ICA Coatings: Art Exhibition in Civitanova Marche<br>Dandicom&#8217;s Digital Promotion for the Event"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26145\" class=\"elementor elementor-26145 elementor-26082\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a4a023 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"6a4a023\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec60721 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"ec60721\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-397ca97 elementor-toc--minimized-on-tablet sc_fly_static elementor-widget elementor-widget-table-of-contents\" data-id=\"397ca97\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__397ca97\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__397ca97\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__397ca97\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-424e469 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"424e469\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22816c3 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"22816c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f29be5 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"4f29be5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32d54ca0 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"32d54ca0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45bdcdb1 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"45bdcdb1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd3ded6 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"dd3ded6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Introduction<\/h2><p>From July 11 to 14, 2025, Civitanova Marche hosted \u201c<strong>Oltre lo Sguardo \u2013 Images, Colors, and Utopias<\/strong>\u201d, a solo exhibition by artist Roberto Carlocchia, set up at the Palazzina Sud in Lido Cluana.<\/p><h2>Cultural Promotion in Civitanova: A Synergy of Art, Brands, and Territory<\/h2><p>The exhibition, promoted by<strong data-start=\"448\" data-end=\"464\"> ICA Coatings<\/strong>\u2014a leading company in the field of sustainable coatings\u2014together with <strong data-start=\"540\" data-end=\"556\">Elettromedia,<\/strong> offered visitors an immersive experience of painting, digital art, and contemporary visual experimentation. <\/p><p data-start=\"854\" data-end=\"1289\">Alongside the two main sponsors, <strong data-start=\"944\" data-end=\"964\">Estro Work Group<\/strong>, <strong data-start=\"966\" data-end=\"978\">Buffetti<\/strong>, <strong data-start=\"981\" data-end=\"1006\">Vecchio Caff\u00e8 Maretto<\/strong>, and <strong data-start=\"1056\" data-end=\"1077\">MAP Communication<\/strong> also took part in the event&#8217;s realization. A network of collaborations that has demonstrated how the promotion of cultural events can become a concrete opportunity for synergy between the entrepreneurial world, institutions, and creative professionals.<\/p><h2>Dandicom as Digital Partner for the Cultural Communication of the Event<\/h2><p>In this context, <strong data-start=\"1392\" data-end=\"1450\">Dandicom participated as the official digital partner,<\/strong> contributing to the digital promotion of the event. A strategic activity that allowed the exhibition to strengthen its online visibility, reaching a wider and more diverse audience.<\/p><p data-start=\"1651\" data-end=\"1886\">Digital communication proved to be a key tool in amplifying the message of the initiative and extending its value beyond the days of the exhibition, turning the experience into a shared narrative between the physical and the digital.<\/p><h2>Roberto Carlocchia\u2019s Art: Between Material and Digital Experimentation<\/h2><p>The exhibition featured around <strong>40 works<\/strong> by artist Roberto Carlocchia, originally from Potenza Picena, in a journey that blended painting, mixed media, and digital languages. From expressive brushwork to conceptual exploration, and the use of innovative materials and technologies, the exhibition invited visitors to reflect on the relationship between matter and vision, between reality and imagination. It was an immersive experience that fostered a dialogue between art, cultural identity, and contemporary expression.  <\/p><p data-start=\"741\" data-end=\"1137\">An approach perfectly aligned with the spirit of <strong data-start=\"795\" data-end=\"811\">ICA Coatings<\/strong>, the event\u2019s main sponsor, which saw in the exhibition a deep connection with its core values: a constant drive for innovation, the exploration of new visual languages, and a focus on color as a powerful expressive tool.<\/p><p><div id='gallery-1' class='gallery galleryid-26145 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.dandicom.it\/en\/mostra-oltre-lo-sgaurdo-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/mostra-oltre-lo-sgaurdo-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/mostra-oltre-lo-sgaurdo-scaled.jpg 1920w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/mostra-oltre-lo-sgaurdo-225x300.jpg 225w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/mostra-oltre-lo-sgaurdo-768x1024.jpg 768w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/mostra-oltre-lo-sgaurdo-1152x1536.jpg 1152w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/mostra-oltre-lo-sgaurdo-1536x2048.jpg 1536w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/mostra-oltre-lo-sgaurdo-370x493.jpg 370w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/mostra-oltre-lo-sgaurdo-840x1120.jpg 840w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/mostra-oltre-lo-sgaurdo-410x547.jpg 410w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.dandicom.it\/en\/mostra-oltre-lo-sguardo-civitanova-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/mostra-oltre-lo-sguardo-civitanova-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/mostra-oltre-lo-sguardo-civitanova-scaled.jpg 1920w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/mostra-oltre-lo-sguardo-civitanova-225x300.jpg 225w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/mostra-oltre-lo-sguardo-civitanova-768x1024.jpg 768w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/mostra-oltre-lo-sguardo-civitanova-1152x1536.jpg 1152w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/mostra-oltre-lo-sguardo-civitanova-1536x2048.jpg 1536w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/mostra-oltre-lo-sguardo-civitanova-370x493.jpg 370w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/mostra-oltre-lo-sguardo-civitanova-840x1120.jpg 840w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/mostra-oltre-lo-sguardo-civitanova-410x547.jpg 410w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n<\/p><h2 data-start=\"741\" data-end=\"1137\">Communicating Contemporary Art: Bridging Digital and Public Spheres<\/h2><p>The exhibition\u2019s opening, held on Friday, July 11, was attended by Mayor <strong data-start=\"425\" data-end=\"447\">Fabrizio Ciarapica<\/strong> and Councillor <strong data-start=\"465\" data-end=\"486\">Gianluca Crocetti<\/strong>, highlighting the commitment of local institutions to promoting culture within the region.<\/p><p>For <b>Dandicom<\/b>, taking part as the digital partner of a cultural event like \u201cOltre lo Sguardo\u201d reflects a clear vision: when thoughtfully executed, <b>digital communication<\/b> becomes a <b>strategic tool to enhance contemporary art and culture<\/b>. It goes beyond mere promotion\u2014building meaningful connections between content and audience, and between physical experience and digital presence. <\/p><p><div id='gallery-2' class='gallery galleryid-26145 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dandicom.it\/en\/oltre-lo-sguardo-roberto-carlocchia-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/oltre-lo-sguardo-Roberto-Carlocchia.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/oltre-lo-sguardo-Roberto-Carlocchia.jpg 1280w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/oltre-lo-sguardo-Roberto-Carlocchia-300x225.jpg 300w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/oltre-lo-sguardo-Roberto-Carlocchia-1024x768.jpg 1024w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/oltre-lo-sguardo-Roberto-Carlocchia-768x576.jpg 768w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/oltre-lo-sguardo-Roberto-Carlocchia-370x278.jpg 370w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/oltre-lo-sguardo-Roberto-Carlocchia-840x630.jpg 840w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/oltre-lo-sguardo-Roberto-Carlocchia-410x308.jpg 410w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dandicom.it\/en\/oltre-lo-sguardo-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/oltre-lo-sguardo.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/oltre-lo-sguardo.jpg 1280w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/oltre-lo-sguardo-300x225.jpg 300w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/oltre-lo-sguardo-1024x768.jpg 1024w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/oltre-lo-sguardo-768x576.jpg 768w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/oltre-lo-sguardo-370x278.jpg 370w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/oltre-lo-sguardo-840x630.jpg 840w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/07\/oltre-lo-sguardo-410x308.jpg 410w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n<\/p><h2 data-start=\"935\" data-end=\"1224\">When Culture Becomes Connection: The Impact of Strategic Communication<\/h2><p>The exhibition offered a tangible example of how dialogue between art, business, and community can create value. It demonstrated that culture\u2014when supported by mindful, strategic communication\u2014becomes a powerful tool for building authentic relationships and envisioning new, shared horizons.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de42db6 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"de42db6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6cd697 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"a6cd697\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab32d7a sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"ab32d7a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b21dba2 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"b21dba2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b3097f sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"1b3097f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0804cb4 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"0804cb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-563b559 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"563b559\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-139fcfa sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"139fcfa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a35a33c sc_fly_static elementor-widget elementor-widget-accordion\" data-id=\"a35a33c\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1711\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1711\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Which brands supported the art exhibition and why was this partnership significant?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1711\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1711\"><p>The exhibition was primarily supported by ICA Coatings and Elettromedia, creating a significant synergy between business and culture. ICA Coatings, a sustainable coatings company, saw an affinity with its own values of innovation, experimentation, and attention to expressive color in Carlocchia&#8217;s art. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1712\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1712\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What was Dandicom's role in the communication of the art exhibition in Civitanova?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1712\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1712\"><p>Dandicom acted as the official digital partner, using digital communication as a strategic tool to amplify the cultural message. The objective was to strengthen online visibility, reach a diverse audience, and transform the physical experience into a shared narrative. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1713\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1713\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is the strategic role of digital communication in the dissemination of contemporary art?<br><br><\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1713\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1713\"><p>Digital communication, if well-designed, acts as a strategic tool that enhances art and culture, surpassing traditional promotion. It creates an essential bridge between the physical exhibition experience and the audience, amplifying the message and generating new connections online. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1714\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1714\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What value did the union of art, business, and community generate for the territory of Civitanova?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1714\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1714\"><p>The collaboration demonstrated that culture, when supported by conscious communication, generates value and builds authentic connections. The event is a concrete example of how the dialogue between art, business, and community can project new shared scenarios. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The exhibition &#8220;Oltre lo Sguardo \u2013 immagini, colori e utopie&#8221; by Roberto Carlocchia, held in Civitanova Marche from July 11 to 14, 2025, is a real-world example of digital promotion for cultural events. The show, sponsored by ICA Coatings and Elettromedia at Palazzina Sud Lido Cluana, featured around 40 works including paintings, mixed media, and digital art. Dandicom participated as the official digital partner, developing a communication strategy that boosted the event&#8217;s online visibility and reached a wider audience. The initiative demonstrates how the synergy between art, business, and local community can generate value through strategic digital communication, transforming the physical experience into a shared narrative bridging the real and the digital. The opening was attended by Mayor Fabrizio Ciarapica and Councillor Gianluca Crocetti.    <\/p>\n","protected":false},"author":3,"featured_media":26132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[215],"tags":[],"class_list":["post-26145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Promotion for Cultural Events: Dandicom x Oltre lo Sguardo<\/title>\n<meta name=\"description\" content=\"How to promote a cultural event online: Dandicom as digital partner for Roberto Carlocchia&#039;s &quot;Oltre lo Sguardo&quot; exhibition in Civitanova Marche with ICA Coatings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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