{"id":26069,"date":"2025-05-15T14:27:07","date_gmt":"2025-05-15T14:27:07","guid":{"rendered":"https:\/\/www.dandicom.it\/non-categorizzato\/how-digital-marketing-is-transforming-family-consumption\/"},"modified":"2025-12-19T08:51:24","modified_gmt":"2025-12-19T08:51:24","slug":"how-digital-marketing-is-transforming-family-consumption","status":"publish","type":"post","link":"https:\/\/www.dandicom.it\/en\/news-en\/how-digital-marketing-is-transforming-family-consumption\/","title":{"rendered":"How Digital Marketing Is Transforming Family Consumption"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26069\" class=\"elementor elementor-26069 elementor-26052\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45907c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"45907c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1e424d sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"b1e424d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0388dfe elementor-toc--minimized-on-tablet sc_fly_static elementor-widget elementor-widget-table-of-contents\" data-id=\"0388dfe\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__0388dfe\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__0388dfe\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__0388dfe\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6b83de elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"c6b83de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5fce0f sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"d5fce0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b549c5 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"3b549c5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32d54ca0 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"32d54ca0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45bdcdb1 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"45bdcdb1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd3ded6 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"dd3ded6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Introduction<\/h2><p><strong>On the occasion of the International Day of Families \u2013 May 15, 2025<\/strong><\/p><p>May 15 marks the International Day of Families, a valuable opportunity to reflect on how social and economic changes are shaping the modern family unit<\/p><p>Among these changes, the growing impact of digital communication stands out\u2014not only transforming the way we interact, but also redefining consumption habits within households. Today, marketing no longer targets the individual alone; it addresses the family as a whole, observing its behaviors and interpreting its needs <\/p><p>In 2025, families are more connected than ever. According to recent data, over <strong>75% of parents spend at least 10 hours online each week<\/strong>, with 50% exceeding 20 hours. Social media, e-commerce platforms, and sponsored content go far beyond entertainment\u2014they have a tangible influence on daily purchasing decisions. From weekly groceries to vacation planning, the family decision-making process is increasingly shaped by the messages brands deliver through digital channels.  <\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-26074 size-full\" src=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/05\/1.png\" alt=\"\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/05\/1.png 1200w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/05\/1-300x157.png 300w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/05\/1-1024x536.png 1024w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/05\/1-768x402.png 768w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/05\/1-370x194.png 370w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/05\/1-840x440.png 840w, https:\/\/www.dandicom.it\/wp-content\/uploads\/2025\/05\/1-410x215.png 410w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p><h2>The Influence of Young People and the Evolution of Social Channels<\/h2><p>One of the most significant trends is the <strong>growing influence of children and teenagers<\/strong> on household purchasing decisions. Each year, companies invest over <strong>$17 billion<\/strong> to reach this segment, which alone accounts for nearly <strong>$200 billion<\/strong> in global spending. From fashion brands to tech products, younger generations now play a central role in shaping the family\u2019s consumer identity. <\/p><p>At the same time, the influence of <strong>social media<\/strong> continues to grow, with <strong>63.9% of the global population<\/strong> now using these platforms and spending an average of <strong>2 hours and 21 minutes per day online<\/strong>. This environment offers brands a direct line to families through personalized content, targeted campaigns, and loyalty strategies. Over the past 12 months, the global user base <strong>has grown by 4.1%,<\/strong> driven by the creation of 206 million new user identities\u2014confirming a trend that shows no signs of slowing down. <\/p><h2>E-commerce and the New Purchasing Awareness<br><br><\/h2><p><strong>E-commerce<\/strong> has also reshaped the way families shop: today, purchasing decisions are more informed and deliberate, guided by reviews, comparison tools, informative videos, and targeted promotions. As a result, digital marketing is no longer just about selling\u2014it\u2019s about providing information, offering guidance, and building trust. Brands that succeed in understanding the needs of families\u2014not just individuals\u2014are the ones that manage to establish long-lasting relationships.  <\/p><p>Digital transformation has profoundly changed the way families gather information, make decisions, and purchase products. Understanding these dynamics is now essential for any brand that wants to communicate effectively with its audience.<br><br> <\/p><p>Want to learn how to reach your target strategically and effectively?<\/p><p><strong data-start=\"602\" data-end=\"746\"><a href=\"https:\/\/www.dandicom.it\/en\/contact-us\/\">Request a consultation<\/a>\u2014our team will analyze your industry and help you connect with the right people, in the right contexts.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e2686a elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"6e2686a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-314575f sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"314575f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71a1c45 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"71a1c45\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-effb4c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"effb4c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54b4f54 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"54b4f54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d17e74d sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"d17e74d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-258fed0 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"258fed0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9c7743 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"c9c7743\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75d8eb3 sc_fly_static elementor-widget elementor-widget-accordion\" data-id=\"75d8eb3\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1231\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1231\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How is digital communication changing the consumption habits of families?<br><\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1231\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1231\"><p>Digital communication, thanks to social media and e-commerce, is reshaping the daily purchasing choices of families, who are more connected than ever. Marketing today addresses the family unit in its entirety, observing its behaviors and interpreting its consumption needs. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1232\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1232\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How much do children and adolescents economically influence family consumption choices?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1232\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1232\"><p>Children and adolescents have a significant influence, generating a global expenditure close to 200 billion dollars, making them central to family choices. Companies recognize this impact and strategically invest over 17 billion dollars every year to target this specific market segment. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1233\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1233\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How can brands effectively communicate with family units through social media?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1233\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1233\"><p>With the global population spending an average of over two hours a day on social media, brands can effectively communicate through personalized content and profiled campaigns. This context allows for the implementation of loyalty strategies aimed at intercepting the entire family unit. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1234\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1234\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How has e-commerce made the family decision-making process more informed (or: conscious)?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1234\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1234\"><p>E-commerce has transformed the way people shop, pushing families to evaluate choices more consciously. Consumers are now guided by reviews, comparison tools, and informative videos, transforming digital marketing from simple selling to a tool for information and guidance. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital marketing is reshaping the consumption habits of Italian families. In 2025, over 75% of parents spend at least 10 hours a week online, with 50% exceeding 20 hours. Social media, used by 63.9% of the global population with an average of 2 hours and 21 minutes daily, enables brands to engage directly with households through personalized content and targeted campaigns. A key trend is the growing influence of children and teenagers on purchasing decisions: this segment drives approximately $200 billion in global spending, prompting companies to invest $17 billion to reach them. E-commerce has made families more informed buyers, guided by reviews, comparison tools, and educational videos. Digital marketing is no longer just about selling\u2014it&#8217;s about informing, guiding, and building trust.    <\/p>\n","protected":false},"author":3,"featured_media":26056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[215],"tags":[318,319],"class_list":["post-26069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-digital-marketing-en","tag-international-family-holiday"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Family Consumption Trends 2025: The Role of Digital Marketing<\/title>\n<meta name=\"description\" content=\"How digital marketing influences family purchasing decisions: 2025 data on social media, e-commerce, and the growing role of children and teenagers.\" \/>\n<meta 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La sua mission \u00e8 trasformare le sfide del mercato in opportunit\u00e0 di successo per brand, imprenditori e professionisti. La sua expertise si concentra sulla progettazione di ecosistemi digitali integrati, con un focus specifico su Digital Strategy, SEO e Performance Marketing. L'approccio di Paolo, sempre orientato ai dati e ai risultati misurabili, \u00e8 il motore strategico che guida ogni progetto di DANDICOM verso l'ottimizzazione delle conversioni e la massima visibilit\u00e0 online.","sameAs":["https:\/\/www.linkedin.com\/in\/paolo-carlocchia-70b29823\/"],"knowsAbout":["Strategie Digitali","Performance Marketing","SEO & SEM","Sviluppo E-commerce","Lead Generation","Ottimizzazione delle Conversioni (CRO)","Consulenza"],"knowsLanguage":["italiano","inglese","spagnolo"]}]}},"_links":{"self":[{"href":"https:\/\/www.dandicom.it\/en\/wp-json\/wp\/v2\/posts\/26069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dandicom.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dandicom.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dandicom.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dandicom.it\/en\/wp-json\/wp\/v2\/comments?post=26069"}],"version-history":[{"count":0,"href":"https:\/\/www.dandicom.it\/en\/wp-json\/wp\/v2\/posts\/26069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dandicom.it\/en\/wp-json\/wp\/v2\/media\/26056"}],"wp:attachment":[{"href":"https:\/\/www.dandicom.it\/en\/wp-json\/wp\/v2\/media?parent=26069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dandicom.it\/en\/wp-json\/wp\/v2\/categories?post=26069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dandicom.it\/en\/wp-json\/wp\/v2\/tags?post=26069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}