Social media communications for corporate events: Dandicom tells the story of Sardellini Costruzioni’s 80th anniversary

Introduction

Sardellini Costruzioni’s 80th anniversary was an opportunity to reflect on a remarkable business journey, celebrate the relationships built over the years and share a significant milestone with employees, suppliers, clients and institutions.

Telling the story of a corporate event on social media means going beyond simply documenting the day. It requires the ability to identify the most meaningful moments, capture the emotions of those involved and turn them into content that conveys the company’s identity and values.

For the celebration on 2 October 2026, Dandicom Digital Innovation managed the event’s social media communications through real-time storytelling, photography and video production. The coverage spanned the day’s events, from the Teatro Lauro Rossi in Macerata to Ristorante Anton in Recanati, quickly generating over 250,000 views.

Sardellini Costruzioni’s 80th anniversary: an event celebrating history, people and the future

The Teatro Lauro Rossi in Macerata was chosen as the setting for the anniversary celebrations, hosting the formal part of the event, followed by a social gathering at Ristorante Anton in Recanati.

A special event to look back on the company’s milestones and achievements, putting its people and the journey so far at the heart of the celebration.

On stage, video presentations and interviews with the company’s owners highlighted its origins, growth and the people who have helped shape its development. Veronica Voto hosted the evening, introducing the speakers and guiding the audience through the different stages of the celebration.

The book dedicated to the company’s history, handed out as guests left the theatre, added another layer to the story: a wealth of memories and personal accounts to preserve and share.

The evening then continued at Ristorante Anton, where guests had the chance to socialise in a more relaxed setting, with entertainment provided by Il Doppiatore Marchigiano.

Dandicom captured the different moments of the day through cohesive social media communications, respecting the event’s formal character while preserving the spontaneity of those involved.

Dandicom’s role in covering the corporate event on social media

Social media management for a corporate event begins before the guests arrive.

This means understanding the programme, identifying the moments that deserve the most attention and organising content production so that photography, video and social media posts can keep pace with the day without disrupting the event.

For Sardellini Costruzioni’s anniversary, Dandicom managed the event’s social media communications, working closely with those involved in its organisation.

The work required a range of complementary skills: corporate communications, social media management, photography and video production.

The project was managed by a dedicated team, with the aim of documenting the key moments and creating a distinctive narrative, from the initial preparations through to the end of the evening.

From preparation to publication: real-time storytelling

The coverage was designed to follow the event throughout the day.

The preparations, venue setup and arrival of the guests marked the starting point of the story, even before the official moments on stage.

During the celebration at Teatro Lauro Rossi, the focus was on the speeches, the owners’ personal accounts and the images that captured the atmosphere inside the theatre.

As the event moved to Recanati, the storytelling shifted in tone, making room for the more social side of the evening, the interactions between guests and the most spontaneous moments.

Through live Stories and real-time social media coverage, the aim was to allow those following the event remotely to experience its atmosphere, with timely and contextualised content accompanying each stage of the day.

An activity that requires careful selection, speed and an understanding of digital communication: not everything that happens during an event needs to become content, but every post should contribute to the overall story.

Photography and video to showcase the company’s identity

Alongside social media publishing, photography and video production played a central role in the project.

The images needed to capture the character of the event, highlight the people involved and preserve a visual record of the celebrations.

From views of the theatre and speeches on stage to details of the setup and interactions between guests, the coverage was designed to capture a variety of materials that could be used both for real-time communication and for content published after the event.

Photography and video footage help extend corporate communications beyond the event itself, through reels, dedicated posts and curated Story Highlights.

In this way, an event that lasts only a few hours can continue to be shared through the company’s digital channels long after it has ended.

Video interviews and original formats to showcase the people behind the event

Alongside the real-time social media coverage, Dandicom developed and produced original video interview formats designed to engage guests, institutional representatives and the key figures of the evening.

Through formats such as “80 years of… complete the sentence” and “What would you never change about Sardellini?”, interviewees were invited to share memories, impressions and distinctive aspects of the company, giving space to personal and spontaneous reflections.

These were joined by two more light-hearted interviews featuring Il Doppiatore Marchigiano, who lent his voice to Tobia and Pierluigi Sardellini, humorously reinterpreting their interviews and creating original and entertaining moments.

This approach made it possible to balance the more institutional side of the event with more immediate and engaging content, highlighting its human dimension and showing how social media can tell a company’s story through the voices, memories and spontaneity of the people who are part of it.

Social media coverage of the event: 250,000 impressions across Instagram, Facebook and LinkedIn

The social media coverage of Sardellini Costruzioni’s 80th anniversary generated a total of 250,000 impressions across Instagram, Facebook and LinkedIn in just a few hours.

This result reflects the volume of content views across the social media channels and demonstrates the visibility generated by the digital communication surrounding the event.

For a corporate event, the digital dimension plays an important role because it allows the story to extend beyond the guests physically attending the event.

The celebrations therefore become an opportunity to share the company’s story with its community, strengthen relationships with key audiences and give greater visibility to the values that have shaped its journey.

Why entrust your event’s social media coverage to a specialised agency?

Organising a corporate event requires attention to many different aspects: guests, the programme, speeches, venues and activity coordination. Digital communication has its own specific requirements and, to be effective, needs to be managed with the same level of care.

Entrusting the social media management of a corporate event to a dedicated team means relying on professionals who understand the programme, follow the key moments and handle content production and publishing without taking the company’s attention away from its guests.

In the project carried out for Sardellini Costruzioni, this was one of the key aspects of Dandicom’s work: managing the digital storytelling while allowing the owners and everyone involved to fully experience the celebration.

The combination of social media, photography and video expertise also made it possible to approach the project as a single, integrated communication activity rather than as a series of separate pieces of content. This is where the difference between documenting an event and communicating it truly lies: not simply showing what happens, but choosing how to tell the story and what meaning to convey to the audience.

Dandicom: social media marketing and digital content for corporate events

The experience developed for Sardellini Costruzioni reflects an approach to digital communication that begins with understanding the company’s needs and translates them into hands-on work in the field.

An anniversary, an opening, a convention or an institutional event can all be valuable opportunities to strengthen the relationship between a company and its audience.

To make the most of these opportunities, it is essential to build a coherent narrative, organise content production and coordinate communication across the most suitable channels.

Through its Social Media Marketing, photography and video production services, Dandicom supports companies in creating digital content that showcases their projects, people and key moments.

Because an event may last only one day. Its story, however, can live on over time.

Vuoi valorizzare il tuo prossimo evento aziendale attraverso i social? Scopri i servizi di Social Media Marketing di Dandicom e contattaci per sviluppare una comunicazione dedicata alla tua azienda.